Selling Coke in Israel

A disappointed salesman of Coca-Cola returned from his assignment to Israel.

A friend asked,”Why weren’t you successful with the
Israelis?”
The salesman explained, “When I got posted, I was very confident that I would
make a good sales pitch. But I had
a problem. I didn’t know how to speak
Hebrew. So I planned to convey the message
through three posters.

First
poster: A man
lying in the hot desert sand totally exhausted
and fainting.
Second
poster: The man
is drinking Coca-Cola.
Third
poster: Our man
is now totally refreshed.

And then
these posters were pasted all over the
place.

“Terrific!
That should have worked!” said the
friend.
“Of course it should have!” said the
salesman.  “Problem is … no one told me
that, in Israel, they read from right to
left!”

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